Aimee Kestenberg

Aimee Kestenberg is a New York City based brand designing practical luxury pieces, intentionally created to inspire confidence and celebrate self expression. The brand’s goal is to uplift women to live a life they love on their own terms, and be their own muse.

Role: Lead Graphic Designer, Digital Media

Deliverables: Email campaigns / Web assets / Landing pages / Paid advertisements / Packaging and print collateral

Email Marketing and Web Design

As the Lead Graphic Designer, Digital Media at Affordable Luxury Group, I design, strategize, and write copy optimized by AI for Aimee Kestenberg’s social platforms and email marketing campaigns. Emails are sent 20 times per month to the brand’s expansive newsletter list, resulting in an average of $330,000 in monthly sales. I plan out the brand’s monthly email calendars, including one email per week that is reactionary based on the week’s sales, and two that are curated for specific, segmented targets. Each email is designed with the user experience in mind and the brand’s focus on self love and empowerment at the forefront.

Below are the emails that were sent out to Aimee Kestenberg’s newsletter subscribers to inform them about the brand’s collaboration with Venessa Arizona, as well as the landing page created for the brand’s website.

Paid Advertisements

I am responsible for creating all paid advertisements for the brand that result in an average of 1,500,000+ monthly impressions. Below are paid advertisements created for a summer sale that generated over $60,000 in sales in just four days.

Packaging and Print Collateral

This year, Aimee Kestenberg is celebrating the brand’s 10 year anniversary. I was tasked with reworking the original brand logo and creating custom packaging and inserts, gift cards, and a unique hangtag for the 10 year anniversary styles. I also helped develop a custom metal medallion that is a part of all 10 year anniversary bags.