Task: Design a Coronavirus Relief campaign for bonfire.com
Role: Typography, illustration
Approach: Create hand lettered design inspired by “Thank You” takeout bags, emphasizing the importance of staying home during the pandemic. The hand lettered look has a homemade feel, affirming that creativity is encouraged while at home. All proceeds of the original t-shirt design went to the Restaurant Workers Community Foundation Inc., a nonprofit dedicated to addressing quality-of-life issues impacting restaurant workers. What started as a t-shirt design turned into a larger campaign with greater meaning, emphasizing not only the importance of staying home during this period, but staying safe, kind, and true to oneself as well.